Our Vision

To be the global leader in power products through meaningful customer connections that result in innovative solutions.

Our Mission

Generac’s mission is to ensure peace of mind by developing power products and solutions that make the world safer, brighter and more productive.

Our Values


Be fair – It starts with you.

Integrity is making sure that the things you say and the things you do are in alignment.

Katrina Mayer

We practice the highest ethical standards by honoring our commitments and treating everyone with fairness, trust and respect.


Be creative – It starts with you.

The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas.

W. Arthur Porter

We foster creativity and make significant investments in developing and applying new technologies and ideas to strengthen our market-leading positions.


Be well – It starts with you.

Tell me and I forget, Teach me and I remember. Involve me and I learn.

Benjamin Franklin

We believe our success is directly tied to our employees’ personal and professional growth. We recognize their achievements and share in our mutual success. We care about the safety and well being of our employees, their families, and our communities.


Be responsible – It starts with you.

What you do makes a difference, and you have to decide what kind of difference you want to make.

Jane Goodall

We are committed to developing environmentally responsible products and processes.


Be resourceful – It starts with you.

The only way to make sense out of change is to plunge into it, move with it, and join the dance.

Alan Watts

We move with urgency and precision to take advantage of market opportunities and out-execute competitors. We are progressive and focused on the future. With our scale and resources, we shape market dynamics, not react to them.


Be great – It starts with you.

Excellence is never an accident. It is always the result of high intention, sincere effort and intelligent execution.


We are committed to delivering quality and performance by continuously reaching for excellence in everything we do. We build great global teams and use our disciplined operating model to accelerate profitable growth.